The copywriting workbook.

A full 50-page workbook with frameworks, templates, and exercises to master the art of copywriting.

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What's inside

  • 01The 6Ps of CopyTHINKING: people, positioning, promise, proof, priority, process
  • 02The client worksheet I fill out before writing a word
  • 03The 5Cs of real-world writing, with the tests for each
  • 04Hooks, body frameworks, and the CTA builder
  • 05How to practice: swipe files and copywork
  • 06Crafting your offer, and how to get clients

Free companion course

How to write words that make people buy.